For a wood restoration contractor there may not be a better marketing investment than doing a home show. Home shows are a great way to get your name out to the community, to build some relationships, and to accumulate a mailing list. For a home show participant it all starts with a quality display booth. You can display some deck stain and other products that you use to achieve your results. An album or even a slide show and a computer of before and after pictures of past jobs is a great way to impress people and potential clients. They will see their deck in the before pictures and then will wish they could have it look like one of the after pictures. It is a great emotion selling tool that all home show contractors should use. Deck stain products and brochures are also good things to set as part of your display. Consumer like to see the products that you are going to use on their wood surface. If your deck stain products offers many colors, a color swatch or chart can also fuel emotional requests for estimates. It is all about selling the results and the benefits. All you need to do is show some of your work, display your choice in deck stain, stand out towards the front of your home show booth, and answer any questions honestly. People love honesty over the salesmen type approach. It is also beneficial to have a contest of some sort to collect people’s contact information so you can market to them down the road.
